What is content marketing , Its importance & major steps of content marketing strategy

Most of us heard the saying “ CONTENT IS THE KING ”. Well I do also admit content is the king .. A expert Content writer have the ability to increase your profits 1000 times by changing even a single word sometimes.

Content marketing is a part of marketing in which a content marketer write & make a copy of marketing or sales. Every email, every tweet, every landing page, and every product description .. they’re all examples of content or we can say content marketing.

Importance of content marketing

content writing is used in almost every aspect of marketing . Those powerful words can change a person prospective in whatever direction they want.

• It helps in making our brand popular
• It helps in making indirect customers
• Improves SEO ranking
• Generate more traffic
• It helps in making direct conversions

major steps of content marketing strategy

• first of all set your goals & objectives
• establish key point indicators
• know your audience i.e. male, female, age, etc
• figure out the best content channels to get some idea of the market to get ahead of it
• identify & allocate resources that helps to get ahead
• create your own best content
• distribute it & market it
• then at last but not least wait for the results & then measure & improve it accordingly